Nicole’s Pure Air air purifier process removes contaminants from the air and surfaces by combining two very powerful purifying technologies - Photoplasma and Photochemistry. While these methodologies have been well studied and documented by the scientific community, the synergy of their interaction produces a unique and a superlative way of cleaning the air and surfaces of contaminants.

Photochemistry is the chemical reaction or change in material caused by exposure to light energy (photos from ultraviolet wavelength). This strong UV purifying process mostly destroys all indoor organic contaminants, such as dust particles, bacteria, viruses, and fungi. Meanwhile, cold gas plasma, a highly energized gaseous state stimulated by UV light wave, could also be initiated to destroy most organic contaminants.